MARKETING PLATFORM

Consumer and Customer Profiling, Segmentation and Campaign Management, Commerce Marketing, Building Loyalty and Advocacy, Marketing Analytics, & Lead Management. You name it, we deliver it.

Additional functions

Services and other stuff

Dynamic customer profiling

Create dynamic customer profiles using data pulled from online sources such as browsing and social media data, and offline sources such as in-store purchase data and customer service calls. Gain real-time insights into customers’ motivations and intentions from their implicit behavior.

Segmentation and campaign management

Take advantage of high-performance segmentation tools and react to the customer’s context in real-time to make sure your communications are always targeted and relevant.

Commerce marketing

Encourage your customers to move easily from browsing to buying by understanding their needs and offering them a personalized shopping experience.

Loyalty managment

Turn customers into loyal advocates by rewarding them however they engage with your business, whether making a purchase or writing a review. Gain deeper customer insights from their continued engagement.

Marketing resource management

Effectively manage all your marketing activities to make sure they’re on track, on budget and working towards a common business objective.

Marketing Analytics

Optimize your marketing campaigns with real-time insights into their performance, and gain the knowledge you need to seize new opportunities.