SABMiller was an English multinational brewing and beverage company until 10 October 2016 when it was acquired by Anheuser-Busch InBev. Prior to that date, it was the world's second-largest brewer measured by revenues.
SABMiller decided to reach it’s B2B customers with a hybris responsive ecommerce site to handle their order management process and aticipate their need though predictive capabilities.
Make offers timely and relevant based on where the customer is on their buying journey.
Increase average order value with customized product selections, recommendations and promotions.
Understand preferences at every contact point to maximizing customer lifetime value. Enable targeted customer experiences.