The history of Nieto Senetiner Winery dates back to 1888. In 1998 it becomes part of Molinos Río de la Plata. The winery holds a consolidated leadership position, committed to the highest production and quality standards, backed by a continuous investment plan both in estates and process technology.
As part of HR benefits, Nieto implemented SAP's eCommerce platform in order to sell to the more of 5.000 employees.
Consolidate product content on a single platform to ensure uniform messaging across all channels.
Enable true omni-channel fulfillment and get a single view of inventory across the entire organization.
Understand preferences at every contact point to maximizing customer lifetime value. Enable targeted customer experiences.