The history of Nieto Senetiner Winery dates back to 1888. In 1998 it became part of Molinos Río de la Plata. The winery holds a consolidated leadership position, committed to the highest production and quality standards backed by a continuous investment plan.
As part of HR benefits, Nieto implemented SAP's eCommerce platform in order to sell to their +5,000 employees.
Consolidate product content on a single platform to ensure uniform messaging across all channels.
Enable true omni-channel fulfillment and get a single view of inventory across the entire organization.
Understand preferences at every contact point to maximizing customer lifetime value. Enable targeted customer experiences.